Welcome Address Ms. Analiza Laxamana- ASAP Event Sector Head IAEE Member, PMA Chairperson-Membership Activation The Next Step Events Inc.- President & CEO
09:35 – 10:15
Keynote Address: Global Exhibition and Event Trends in the 21st Century Speaker: Mr. Steven Hacker- President- IAEE
10:15 – 11:00
Asian Perspective: The Power of Exhibitions and Events Speaker: Mr. Mark Cochrane Managing Director of Business Strategies Group (UFI Asia/Pacific Office)
11:00 – 11:30
Panel Discussion with Anthony Suntay
12:00 – 01:00 pm
NETWORKING LUNCH @ Dining Tent
01:00 - 02:00
Experience the Message: How Experiential Marketing is Changing the Brand World Speaker: Max Lenderman Author- Director of OuterActive at Crispin, Porter + Bogusky
02:00 – 03:15
Sustainable Events Management - Incorporating Corp. Social Responsibility Speaker: Ms. Susan Santos De Cardenas International Marketing & Sustainable Tourism Consultant
Green Your Event Speaker: Robert Rogers Panel Discussion with Moderator Anthony Suntay
3:15 – 03:30
Afternoon Break
03:30 – 04:15
Leveraging Social Media in Events to Driver Better Engagement and Results Speaker: Lara McCulloch-Carter Customer Attraction Specialist - Founder Twitter Community #eventprofs President- ISES-Toronto
04:15 – 04:30
Q & A
04:30 – 05:30
Retailtaiment: Customer Experience Hit the Bottomline Reactor: Eduardo A. Braniff- Global Insight Director, Imagination(USA) Inc. Panelist TBA
06:30 - 09:00
Welcome Dinner @ Dining Dome Tent
Day 2:
Friday, April 30: The Future is WOW!
09:00 - 09:45 am
Case Study: Brand Activation Experience Speaker: Eduardo A. Braniff Global Insight Director, Imagination (USA) Inc.
09:45 – 10:05
Q & A
10:05 – 10:50
EVENTS LATEST TOOL: Getting the best LEAD on your EVENT Speaker: Mr. Brian Slawin Principal of BusyEvent(Panamedia Group, LLC-US)
10:50 – 11:00
Q & A
11:00 – 12:00
Entertainment and Production: Event Staging and Techniques with a WOW Factor! Speaker: Mark Sonder, CSEP-CEO
12:00 - 12:20 pm
Q & A
12:20 - 2:00
NETWORK LUNCH @ Dining Tent
02:00 - 02:45
Organizing Event with Shoestring Budget Speaker: Jeffrey Soh CEO Conceptual Events Asia Co.
02:45 – 03:05
Q & A
03:05 – 03:50
Event Safety and Security: How to Throw Responsible Customer Events! Speaker: Steve Tait General Manager - Access HD
3:50 - 4:10
Panel Discussion with Mr. Allen Velez & Moderator Anthony Suntay
04:10 – 04:25
Afternoon Refreshing Break
04:25 – 05:10
The Future is WOW! The Future is NOW! 10 Cool New Things To Make WOW on Your Event Speaker: Robert Rogers President- ISES HK-*
